"A quarter of all teens admit to texting behind the wheel and, in 2009, the highest proportion of distracted drivers in fatal crashes was under the age of 20," said U.S. Transportation Secretary Ray LaHood. "We know we have to engage teens in order to put an end to distracted driving. With their help, we can educate teens and adults about making smarter choices that will save lives."

This is a clever program, which I think could have a huge effect on young people if done right. Kids listen to each other first. If the PSAs are authentic and not made in a corny way, then I think this could go a long way in curbing texting and driving. 

Visit www.nrsf.org or www.adtsea.org/nssp for more information about the competition.